Brazilian Forest Home ☼ Analogue Saturation: Pia Riverola ☼ Reverse Design Philosophy
9 Feb 2023
French 75
With tasting notes of colourful Mexico, a forest house in Brazil, the hottest classic sofas on the market, Ferrari Testarossa’s, an unexpected design philosophy, British backyard pools and keeping your thoughts interesting to make great art.
☼ Absolut Vodka has produced more than 2000 ads over 25 years, all in the same format. Here’s the story of its success, with help along the way from Andy Warhol
Pia Riverola is a photographer from Barcelona based between LA and Mexico City. While her grandfather gave her a Minolta when she was younger, she started taking film seriously upon studying it in her twenties.
Now, she is known for her distinctly romantic, intimate and dream-like photographs saturated in alluring hues that have taken her all around the world, encompassing a range of genres like travel, architecture, fashion and documentary.
Following the launch of her debut monograph Flechazo, we take a deep dive into the winding, wonderful world of Pia Riverola.
On her debut monograph Flechazo, translating to “love at first sight”: “Every photo reflects a mood I was in, what something made me feel or what I was experiencing. It’s very nostalgic. There are photos from ten years ago and they capture a moment in my life when I was discovering something or discovering myself”
EVENT: Attend the show and book launch of Flechazo in Mexico City on Feb 11th hosted by FWB and Arkive. More details here
Pia’s go-to photo equipment and travel tips: “All my cameras, I buy from Japan on eBay. I use film—it’s Kodak Portra—and I feel like it’s best to shoot medium format in case you want to blow up the photos larger later. I didn’t buy a digital camera until about three years ago. I use a Sony Alpha as a digital camera now, and when I bought it, I was like, what are all these buttons? With film, the theory is the same, but there aren’t so many options. It was like learning a computer or a new phone.”
On posting on Instagram: “At some point, I had to stop and think about how big of a role Instagram played in my life as an artist. I think we're all a little too interested in the likes, followers, and which images get the most responses, instead of how we feel about the work. So I've tried to find the balance in posting what makes other people happy versus what makes myself happy. Now I post things that I love that maybe my followers don't quite understand all the time, but I think it's beneficial to keep introducing new things. It's very fulfilling when you can say that you don't care about what other people want.”
Puerto Escondido by Pia Riverola for Leica x NeueHouse: “People always say I take photos of the most random, normal, quotidian things, but it has a certain magic. And I think, “No, people don’t look enough and don’t pay attention to these things that happen that are beautiful.” That’s what I want to show them. Just that there’s magic in these very normal, day-to-day scenarios that happen in everyday life.”
On the best advice to give and receive: “It sounds like a cliche, but to not be afraid of failing. Although that’s something that you learn by yourself slowly, rather than a piece of advice. I remember so many people giving me advice some years ago and I remember it was difficult to understand and listen to others when fear is everywhere. I think determination, vulnerability and perseverance are a great combination”