Hi internet friends,

This week we wrapped design on the new Poolsuite web experience. It’s going to take a lil while in development, but I’m veryyy excited to show it to you all.

The new site is the first step in turning Poolsuite into an organisation that many people can be a part of building. I spend a lot of my time thinking about what a ‘multiplayer brand’ looks like, asking myself questions like:

• What does a brand look like when it’s being built by hundreds or thousands of contributors?
• What kind of frameworks & structures need to be in place to decentralise a brand without affecting its output quality?
• What incentives (other than money & building something hot) need to exist to bring the best builders & operators in the world in to work on Poolsuite projects?

I just think it’s 100x more exciting & interesting to build with a community vs. for a community. And I strongly believe we’ll be able to do incredible & eccentric things that other brands & businesses cannot if we get this right.

Onto this week’s links…

Much love,
Marty

Hot Hyperlinks

☼ In love with Coperni’s new CD-Player Swipe Bag

☼ Maybe the best thing I’ve seen this year… Paul Barton, once a convert pianist, now lives in the jungle of Thailand where he plays music to soothe & heal elephants that have faced trauma, injury, or loss. Here’s the full video from Paul’s YouTube channel. (Via Emily)

☼ Need an idea for a strange or more interesting website? This site might help (Via Emily)

☼ Tech billionares just ain’t what they used to be

☼ Architect Daisuke Motogi’s 'Hackability of the Stool exhibition' is on show in London, featuring 100 ways to modify Alvar Aalto's iconic ‘Stool 60’. His 100 ideas include using the stool as a vinyl player, a toilet roll holder, and a marimba.

Hotter Hyperlinks

Reserved with utmost care for the most discerning followers of leisure...

☼ MAST Denmark is a maritime architecture studio designing beautiful floating spaces including:

• A floating village
• A floating hot tub
• A floating villa in the Maldives (that design!)

They’ve created a flat-pack modular system for building floating homes, which you can read more about here.

☼ Marius Troy’s Tokyo Rising Suns project is an art installation concept that I would love to happen for real

☼ Sometimes I just sit on the US car website Bring a Trailer and fantasize about all the cars I’d buy if I had unlimited money. These might include this blue ‘70 Ford Bronco, this green ‘72 Ford Bronco, this yellow Porsche 911 Turbo and this yellow Bertone X1/9.

☼ This cassette store in Tokyo, Waltz, is making me want to start listening to music on tapes again. The Instagram account is great too. (Via Alyssa)

☼ I’m a full year late on this one, but I’ve just discovered designer Nana Kokume’s pencil shaving lamps, which she naturally makes with a giant pencil sharpener(!)

☼ Email is Dead, a new exhibition at the Design Museum London, tells the story of email from it’s invention in ‘70s through to what it may look like in 2070 (Via Emily)

☼ PodForm are creating what they claim to be the world’s smartest tiny home, which can electronically expand from 161 to 454 sq. ft in size

Until next time!

See you online ☼

Marty