With tasting notes of playful audio gear, alternative creative advice, our new mixtape, pastel-coloured crystal fruit, finding love, underwater furniture and a futuristic countryside house.
Unbeknownst to most, Jesper Kouthoofd is one of the most respected names in the creative world. One of the original founders of the renowned Acne Studios, Jesper now heads up Teenage Engineering, an experimental Swedish electronics brand. Its fans include Thom Yorke, Bon Iver and Swedish House Mafia to name just a few.
Maintaining a somewhat under-the-radar presence, there is limited material surrounding Jesper and his ideas. What he does have to say, however, is thoroughly worth it.
On irreverent parents: “They taught me that you don’t have to be in the system, but you can create your own, so I feel like I’m more like an English sheepdog or better, the director of my own fancy. I maintained the same attitude growing up, and I continue to do so, always trying to push people to be brave and do the things they want to do, just like my mentors did with me.”
On creating at his own speed: “Right now, there is a certain cultural fascination with fast growth, IPOs and so on, but I want to go slow, really slow and think long-term. It takes time to do good things. You see, this cultural phenomenon of speed and growth at all costs is displayed in every startup, they all look the same, it’s like fast food: it looks good, its taste it’s consistent but then you feel horrible afterwards.”
On constraints: “With any kind of creative work you start disabling as much as possible and narrow it down only to the necessary tools you need, and from there start making the work. That’s what I believe makes you super creative.”
On creative work over revenue: “I always planned to live in a one-room apartment without any money. I don’t want to be connected to any material stuff. I like things because it’s an experience; I can be materialistic in that way, for instance, I can buy an expensive car just to explore how it is to drive it but then for me it’s more the learning process that I like and so I don’t fear. I think that’s my only strength, I am not afraid of failing and of being poor but of course, it’s not fun. I feel like money is just a tool to do the things I like. I actually have this goal to do my best work when I’m 75. So right now I’m still learning, I’m a total novice, and when I reach that point I should be able to work on a masterpiece.”
On his job title: “I never set out to start companies, I see it more like putting together a band and that’s the thing we create and hopefully, we’ll be recognised for that thing that stands for good quality […] I could call myself a ”serial creative”. I want to work in the same way, with the same process and find a couple of people along the way to play with.”
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Last week, we shared people living inspiring lives. Here’s a contribution that stood out:
Anyone who isn't afraid to live life on their own terms. We've all got something we're naturally drawn to; having the courage to go all-in on that specific endeavour to make it a "job" is a commendable feat. If you're reading this and have been contemplating such a decision? Do it! There's nothing worse than regret; do what future you would be proud of 🥂